Virginia Bisek

Virginia Bisek

Copywriter & Content Strategist

My broad copywriting experience across many industries results in writing copy that you ask for. (Yes, you can end a sentence with a preposition.)

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Put Your Head in the Cloud | Legal by the Bay

Tech writing on cloud computing.

Metropolitan Transportation Commission (MTC)

I was the content strategist and senior copywriter for the redesign of this high profile website. I developed copy that incorporated legal nuances, but also offered value to the public. I distilled 1,000 pages down to 300 and honed the existing IA to match - mindful of usability tenets along the way. I developed a style guide, created intuitive signage, instilled internal processes, managed and developed content via Drupal CMS and more...


Google Supports Emoji Diversity

Did you know that your much-beloved emojis are governed? By a consortium!

Invisalign for Teens: iPad Sales Tool

I worked with executives at Invisalign to create all copy for an iPad app to be used by the company's sales representatives. Restricted access to the app, but click above to read the final copy.


One Trick You'll Want as a Social Media Strategist

You'll want access to three profiles...


Weaving a Braid: So Sayeth Seth Godin

Seth Godin is giving an online course @Udemy. This is an article about how spending $36 dollars bought me renewed vigor.

McKesson: Alternate Site Pharmacies

I wrote this email and white paper for a campaign geared toward C-suite pharmacy executives on Big Data and making smarter purchasing decisions.

Sayin' It Sam

Created copy on this home page; Increased visibility 400% across major SM networks in 4 months - and climbing (daily articles, white papers, blogs, posts, tweets, etc.). Ideated content ideas for target audience and developed and wrote for all campaigns and website. Developed brand messaging, IA, advised on usability tenets, and developed relationships with thought-leaders to highlight this soon-to-be released iPad game.


Taming the Dragon

As senior copywriter tasked with "getting hits" this is but one - in many - articles I have written. Its primary goal was to capture the attention of the Nuance Communication Speech Recognition Software team.

Go Large or Go Small, But Go CRM @ CRM Switch

I wrote this for the Product Marketing Manager.

Contra Costa County Bar Association

I was the content strategist and copywriter for this website. My accomplishments and responsibilities mirror the MTC project above.

California Dentist's Guild: Retirement Investment Planning and ...

I wrote all copy, and developed navigation and interactive layout of visuals. My accomplishments and responsibilities mirror the MTC project above.


How Start-ups Should Expect Epiphanies

I wrote this for the CEO.

Click here to review more samples...

You can find additional portfolio samples here, including before/after images, an editorial style guide, additional mockups for McKesson, and more...

San Francisco Bar Association: Rebuilding the BASF Web Site

I created copy and navigation for SFBAR's first website. My accomplishments and responsibilities mirror the MTC project above.