Websites (often building from bottom-up), social media, email/drip campaigns, landing pages, long form/short form articles, instruction copy, marketing copy, UI copy, tech, B2B and B2C.
I was the content strategist and senior copywriter for the redesign of this high profile website. I developed copy that incorporated legal nuances, but also offered value to the public. I distilled 1,000 pages down to 300 and honed the existing IA to match - mindful of usability tenets along the way. I developed a style guide, created intuitive signage, instilled internal processes, managed and developed content via Drupal CMS and more...
Did you know that your much-beloved emojis are governed? By a consortium!
I worked with executives at Invisalign to create all copy for an iPad app to be used by the company's sales representatives. Restricted access to the app, but click above to read the final copy.
Seth Godin is giving an online course @Udemy. This is an article about how spending $36 dollars bought me renewed vigor.
I wrote this email and white paper for a campaign geared toward C-suite pharmacy executives on Big Data and making smarter purchasing decisions.
Created copy on this home page; Increased visibility 400% across major SM networks in 4 months - and climbing (daily articles, white papers, blogs, posts, tweets, etc.). Ideated content ideas for target audience and developed and wrote for all campaigns and website. Developed brand messaging, IA, advised on usability tenets, and developed relationships with thought-leaders to highlight this soon-to-be released iPad game.
As senior copywriter tasked with "getting hits" this is but one - in many - articles I have written. Its primary goal was to capture the attention of the Nuance Communication Speech Recognition Software team.
I wrote this for the Product Marketing Manager.
I was the content strategist and copywriter for this website. My accomplishments and responsibilities mirror the MTC project above.
I wrote all copy, and developed navigation and interactive layout of visuals. My accomplishments and responsibilities mirror the MTC project above.
You can find additional portfolio samples here, including before/after images, an editorial style guide, additional mockups for McKesson, and more...